I developed a passion for music when I was very young and despite all odds, I decided to follow my heart and make a career out of it. In contrast, no one in my family had ever ventured into the entertainment industry, leave alone the music industry. My family had produced academicians for generations and I became the black sheep when I dived into the cruel world of entertainment.
I was into the soothing blues music and even the string of discouraging experiences that I faced in this industry could not deter me from my dream. I even studied music in college in a bid to improve my musical skills and transform myself into a ‘professional’. I had already composed many songs by the time I formally joined the music world. I south the services of production houses and this is when I witnessed real cruelty.
A rough career
I had acquired various musical instruments and production equipment over the years and I had even managed to record an indie blue album containing twelve tracks. I started my musical journey by delivering my recordings to various production houses.
I started my career journey by delivering my recordings to the major production companies. The big and renowned production companies also known as major labels. They promised to call me back but that was that. I was invited by two modest production companies to perform some of my tracks, they promised to call but it was all a lie. It was at the helm of my crisis that a friend suggested an unlikely solution.
One day I met with one of my former college mates and I shared my life’s frustrations. My friend suggested that instead of focusing on the major production houses, I should start with the minor independent companies that were willing to take on new acts. This was a huge setback for my ego; I believed I belonged with the huge stars. I could not understand nor figure out how these producers lacked the insight to realist my talent.
Anyway, desperate times call for desperate measures. I started delivering my recordings to independent production houses. Surprisingly, I was invited and signed by one small independent company within two weeks. Although the company lacked the glamour I had sought in the major labels, at least it gave me hope.
The problem with independent recording companies is that they are resource constrained. This means that I had to endure less advances, lower royalties, and few album options. Additionally, these companies spend much less on marketing and promotion than major labels and mainly rely on “word of mouth” to market or advertise gigs.
On the bright side, the company availed my royalties sooner because it had low production costs due to its low budget marketing tactics. Anyway, I did not allow my frustrations to lower my ambition and I continued composing and recording great music. This is how I got my big break. Apparently, the big production houses tend to watch independent label artists and gauge their success.
If they are pleased with what they see, these companies may offer to sign an artist from the independent company when the contract is up or they may request to buy the contract from the independent label before it is up. My contract was bought before it was up and I landed among the big fish. Today as I bask in success and struggling musicians ask me the secret to my success,
I tell them two words; patience pays.